Harry needed a website that reflected their brand and service.
They had a long history and reputation and they needed a look and feel that worked.
The Problem.
Harry’s manufacturing business had a rich history, decades of experience, and a track record for smooth operations that made working with them a dream. But here’s the catch - their online presence didn’t reflect any of that.
Harry knew they needed a website that captured their heritage, expertise, and the unique edge they brought to every project. They worked with international supplier partners, and their clients depended on them to navigate language barriers and potential pitfalls.
Not only that, but Harry wanted their marketing to reflect the personality behind the business. Humour, cultural knowledge, and, of course, a good dose of coffee - the real fuel powering their operations - needed to shine through.
Why Harry sought help: the moment of realisation.
Harry had an upcoming exhibition, and their old materials weren’t cutting it. They wanted something fresh that would help them stand out among their peers - something that would reflect the smooth, reliable service they delivered on every project while also showing a bit of the personality that made working with them fun.
So, they reached out to us. Their ask? A total brand presence overhaul, from a new website to a standout brochure and something eye-catching for the exhibition floor.
Harry didn’t want just to blend in - he wanted his business to shine.
The Process: How we helped.
We started by digging deep into what made Harry’s business special.
First up, we created a brand-new brochure for the exhibition - one that highlighted their heritage, long-standing partnerships, and unmatched service.
But we didn’t stop there. We designed a stunning exhibition wrap to match the brochure, ensuring Harry’s booth didn’t just look good - it became a conversation starter. The wrap featured fun cultural touches, and yes, we even worked in their signature humour about how coffee powered everything they did.
But the real showstopper was the website. We built a sleek, modern site that combined the best of Harry’s business heritage with their forward-thinking approach. The site wasn’t just about showcasing what they do - it brought their personality to life.
Visitors could see how Harry’s team handled projects with ease, even across cultural and language barriers, and the high level of service and support they offered post-project was front and centre.
The Results: How Harry felt afterwards.
The impact was immediate.
At the exhibition, their booth stood out in a sea of competitors, attracting new business and sparking conversations with key partners.
The brochure? A hit with potential clients and a perfect takeaway to remind them of their smooth, coffee-fueled operations. And the website? It completed the trifecta. Clients commented on how it truly reflected the heart of the business – heritage, service, and a dash of personality.
Harry felt confident that their online presence now matched the quality of service they delivered every day, and they were ready to take on new opportunities with their fresh, bold brand identity.
Key takeaways and lessons learned for Harry:
Personality
Matters.
Injecting humour and culture into your marketing helps your business stand out and connect with clients on a personal level.
It's All In
The Details.
Highlighting unique aspects of your service, like post-project support and international expertise, builds trust and credibility.
Consistency
Is Key.
Having a cohesive brand presence across brochures, exhibitions, and websites amplifies your message and leaves a lasting impression.
