Kaye needed consistent leads and patients staying in care.
She didn't know where to start. Learning ads was too overwhelming, but she needed a lead funnel.
The Problem.
Kaye’s chiropractic clinic had a solid base of patients, but here’s the thing - she wanted more than just sporadic appointments.
She knew her patients could benefit from regular care, but convincing them to stay consistent was a whole different story. Not only did she want to bring past patients back into the fold, but she also wanted to educate everyone on why regular chiropractic care isn’t just a “fix-it” solution—it’s a key to living a healthier, pain-free life.
But like most busy business owners, Kaye didn’t have the time to create consistent content that hit those marks. She needed a strategy that would keep her clinic top of mind, educate her patients, and bring them back regularly.
Why Kaye sought help: the moment of realisation.
After seeing patients fall off the radar and noticing a gap in how her clinic was communicating with them, Kaye reached out to us.
She wanted a content strategy that would not only highlight the triggers for back and neck pain but also encourage patients to stick with regular care.
She knew her wellness approach could help people live better, healthier lives, but she needed the right messaging to get that across consistently.
And beyond content, she wanted to engage her existing patients through email marketing - keeping her clinic front and center while reactivating those who had dropped off.
The Process: How we helped.
We started by building an organic social media content strategy designed to do two things: educate and engage.
We created content that highlighted the triggers - back and neck pain, headaches, and other common issues - and then showed patients how chiropractic care could not only solve these problems but also prevent them from recurring. Each post was a little wellness nugget, reminding patients why they needed to stay in care for better long-term health outcomes.
But it wasn’t just about what we posted. We worked closely with Kaye’s team, giving them tools to generate content ideas and guidance on how to create and post content consistently. This wasn’t just a one-and-done solution—it became part of their routine, and the team felt empowered to be part of the process.
And because email marketing is a goldmine for engaging patients who’ve already shown interest, we revamped their email strategy. Now, they had a way to stay front of mind, send wellness tips, and gently remind patients who had dropped out of care to come back in.
Once we got all that low-hanging fruit in place, we rolled out a paid ads strategy that expanded their brand presence in the community and brought in fresh leads, all while keeping current patients engaged and loyal.
The Results: How Kaye felt afterwards.
Kaye’s clinic transformed.
Their social media went from sporadic to strategic, constantly educating patients and keeping them engaged with the wellness approach.
Patients started coming back for regular care, and the clinic saw a steady stream of new leads thanks to their paid ads.
And let’s not forget the email marketing! It turned into a powerful tool for keeping the clinic front of mind and bringing back patients who had fallen out of care.
Now, they don’t just have content – they have a clear, cohesive strategy that keeps leads coming in and patients staying engaged.
Key takeaways and lessons learned for Kaye:
Educate, Then
Engage.
Showing patients why they need regular care keeps them coming back, not just for emergencies but for long-term wellness.
Involve Your
Team.
Getting the whole team involved in content creation adds authenticity and helps build trust with your audience.
Email Is Your
Secret Weapon.
Reaching out to patients who’ve already shown interest is one of the easiest ways to reactivate them.
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