Jane wanted a better way to attract and engage clients.
But she had a problem to fix first, which was standing in her way - she needed a quick solution.
The Problem.
Jane’s accounting firm was growing well, however she wanted to scale and expand her client list. But there was one big issue - her Google Reviews.
Somehow, her business had been mistakenly linked to a different company and she was receiving some 1-star reviews showing up under her firm’s name. It was hurting her credibility and scaring away potential clients.
Jane knew she needed to act fast. With new leads drying up, her online reputation was on the line, and she needed a way to fix the review problem - quickly.
Why Jane sought help: the moment of realisation.
When a new client mentioned they almost didn’t call because of the bad reviews, Jane realised the impact was bigger than she thought.
It wasn’t just about damage control anymore - it was about protecting her business. She reached out to us because she knew this situation needed expert handling, and she didn’t have the time or knowledge to tackle it herself.
Jane wanted to begin a proactive approach to marketing and brand awareness, as well as a way to clear up the confusion, rebuild trust, and start generating positive reviews that reflected the real value of her firm.
The Process: How we helped.
Our first step was to address the bad reviews head-on. We developed a strategy to respond to each one, clarifying the mix-up with grace and professionalism.
Then, we implemented a review generation process that encouraged Jane’s satisfied clients to leave positive feedback. To make sure this was a long-term solution, we created an ongoing review system that would keep new, genuine reviews coming in consistently.
From there, we took those glowing reviews and maximised their value by showcasing them on Jane’s website, social media channels, and even in email marketing.
The Results: How Jane felt afterwards.
It wasn’t long before Jane started seeing the impact.
Her clients were happy to help with 5-star reviews, and subsequently, her review score improved quickly. Her website traffic also increased, and most importantly, new leads started coming in.
With her reputation restored, Jane felt relieved and confident. She was no longer battling bad reviews – she was building a positive online presence. And the best part? The system we put in place kept working, bringing in new reviews and leads without her having to lift a finger.
Plus, we now have a marketing program working for them to communicate with and retain clients proactively, provide their referrals with valuable information, and embed a strategy of creating brand awareness and authority for potential new clients.
Key takeaways and lessons learned for Jane:
Don’t Ignore
Bad Reviews.
Addressing negative feedback quickly and professionally can turn a bad situation around.
Leverage Your
Google Reviews.
Positive reviews aren’t just for Google - they can be repurposed across your marketing.
Consistency
Is Key.
Building a system to gather ongoing reviews keeps your online reputation strong.
